Reach your audience

Consider who you want to tell about your product or service and let us devise a way of contacting them.

• Optician journal: talk to us about advertising, inserts or other creative treatments for your message.
• Tap into the power of direct marketing with our sister company Mardev, the UK's leading list-rental business.
• Get online with Opticianonline.net, and tap into our experience as the Association of Online Publishers' Digital Publisher of the Year.
• Communicate regularly through our fortnightly e-newsletter Optician Direct, going direct to the desktop of over 5,000 individuals.
• Send a direct e-message by using our third party email service where we send your message to a targeted portion of our registered users.
• Meet your customers face to face at the 2008 Awards. Take a table and entertain your key clients, or become a sponsor and make a splash at the industry's must-attend event.

Evaluate your effectiveness

Feedback is crucial if you want to be sure you're getting your message across. We offer a range of opportunities for advertisers to find out what customers, actual and potential, understand about your business.

SAM surveys. These studies take place twice yearly, and monitor the effectiveness of your advertising in Optician. The SAM survey will tell you:

• How well your advertisement reached your intended market
• How well it communicated your message
• The overall impact of your advertisement

Ask your Market. Find out the answer to one or more specific questions in our "Ask your Market" research studies, made up of questions from any advertiser who wishes to take part. These studies also take place twice yearly.

Bespoke Research. Reed Business Insight has a wealth of experience in crafting research studies at different budget levels, and will work with you to devise and carry out research that is an exact match for your needs.