Circulation Data

Advertisers can depend on Optician's outstanding circulation which is independently audited by the Audit Bureau of Circulation This is your guarantee that Optician is correctly distributed and ensures that you know exactly how many copies are being circulated each week.

Current ABC facts, July 06 to June 07:

• Total average net circulation per issue: 6,881
• Total net circulation of the audit issue: 6,849
• Optician's circulation is made up of 98% paid subscriptions
• To view Optician's circulation data in full, visit the ABC website and search on Optician

What this high number of subscriptions means

Optician readers are CHOOSING to BUY Optician every week: Why?

Because they know they are getting a high-quality publication, with independent editorial and wide-ranging topics. What's more, a subscription to Optician gives our readers the opportunity to attain all the required CET points, across all content areas, to maintain their professional status in the three-year GOC cycle.

• 91% of our readers rate Optician as EXCELLENT or GOOD
• 66% prefer Optician to Optometry Today
• 86% rate Optician as BEST for JOBS

The most regularly read sections of Optician are NEWS (84%), CONTINUING EDUCATION (81%) PRODUCT NEWS (54%) and COMMENTS AND LETTERS (52%)