Recent research from the PPA (Periodical Publications Association) compared the influence and communication impact of the mass media which decision-makers have access to.

Whilst looking for jobs, or helping you to keep up to date with the job market, 49% found business publications as the most useful as opposed to 16% for national newspapers*.

The graph below demonstrates business publications as the most important source of information in the job overall. Business magazines score higher than newspapers for being the most important source of information for job advertisements.

The Most important source of information for..

* Source: PPA Research, Decision-Makers' Usage of B2B Publications, May 2002