Information is power.

Independent information is the cornerstone of successful decision making and that is why Optician continues to go from strength to strength.

Optical practices big and small, multiple and independent choose Optician as their primary source of information because they know Optician is a magazine they can trust. In every aspect of optical life Optician is ready to provide its readers with the background and intelligence they need to make the right decisions. Whether it be continuing education, news, market analysis, product information, managing their business or jobs, Optician is the source they reach for.

By listening to our readers we continue to stay at the forefront of information provision delivered in the format our readers want. And research carried out in the summer of 2007 proved just that: Optician was rated as Good or Excellent by 91% of respondents, with 66% of eye care professionals saying that they prefer Optician to our fortnightly competitor, Optometry Today. .

In 2008 we are going to be building on Optician’s strengths as we and work hard to continue to bring our readers the journal that, for nearly 120 years, has been the main source of news, views and analysis for the optical profession and business.

Chris Bennett, Editor