The impact of online advertising - PPA Research

Recent research from the PPA (Periodical Publications Association) supports the case for using business press to advertise. The research study compared the influence and communication impact of the mass media which decision-makers have access to.

The research highlights that apart from business publications, websites are used regularly for work purposes by more decision-makers than other mediums. 71% of decision-makers regularly visit websites to gain information about their market sector*.

Media and information sources regularly used to gain information about your sector.

* source: PPA Research Decision-Makers' Usage of B2B Publications, May 2002