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Online retailer Glasses Direct has teamed up with publisher Northern & Shell, owner of glossy weeklies such as OK! Magazine and the Daily Express newspaper to create a series of websites and catalogues.

In total, nine publications owned by the publisher will be involved in the promotion which sees the launch of three co-branded websites and catalogues: 'Express Sight', 'Star Sight' and OK! Eyewear!.

Other publications involved in the initiative aimed at promoting cut-price eyewear to readers include the Daily Star, Daily Star Sunday and the Sunday Express. The new websites will launch this month, starting with OK! Eyewear which went live on July 2. They will be promoted with reader offers.

Glasses Direct founder, Jamie Murray Wells, said: 'The Northern & Shell readership provides a perfect demographic for Glasses Direct.'

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