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Fabris Lane has launched a new frame division with three high-profile fashion ranges and is working with the Sight Care group to target independent opticians.

As well as Jigsaw, Nicole Farhi and Ben Sherman, the Chessington-based company plans further high-profile launches including Fat Face.

Fabris Lane said it had a brand-led strategy, focusing on the core principles of premium design, quality and service, with value for money. Managing director Rod Lane added that the company was working with Sight Care to achieve its long-term objectives of establishing a strong and successful business in the independent sector.

'In my opinion the Sight Care group offers independent practitioners great business and product support to assist them with their businesses and we believe working with their members is the right way forward for our company.'

He added that the three collections had been developed to provide something new and distinctive in the UK independent sector, with Jigsaw Optical inspired by the season's womenswear, Nicole Farhi echoing the values of the luxury brand and Ben Sherman Optics providing on-trend vintage styling.

Sight Care chief executive Paul Surridge said he was impressed with the rigour the company imposed on itself in quality and design.

'I am confident that their entry into the independent ophthalmic sector will be a great success as they build their reputation in the years ahead,' he commented.

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