News

Essilor has launched its own sight test application for the Apple iPhone and iPod Touch devices with the objective of driving eye test footfall into independent Varilux specialist practitioners.

Entitled The Vision Test, the application requires users to complete an interactive vision test that includes several modules, for example visual acuity, astigmatism and duochrome.

Each test has a pass or fail mode and users with results of less than 100 per cent are advised that their vision could be improved through optical correction and a full eye examination is recommended. Users can search immediately for their nearest Varilux specialist optician by entering their postcode or through GPS based on their current location.

Essilor said it developed the application in order to recommend regular eye exams to everyone, in particular the 40 per cent of the public who haven't had an eye exam in the past two years. It can be downloaded directly to an iPhone or an iPod Touch by clicking on the App Store button on the device, then entering 'The Vision Test' in the search field.

The app will be advertised during July and August on the social networking website Facebook. Practitioners can view a short film on how the app works by visiting www.essilor.co.uk/newsinfo/visiontest.html

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