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Specsavers was quick to find the funny side of a slight mishap early on in the Games when the North Korean women's football team were introduced using the South Korean flag.

Graham Daldry, creative director of Specsavers, said: 'We're always on the lookout for a sporting "Should've" and we haven't had long to wait for a classic. There may be a theme developing here - they are using our line in the Ukraine [after the England goal line drama] and now it is bringing North and South Korea together. We are wondering where it will appear next.'