The media world is increasingly all about connecting individuals. So we've sat through meeting after meeting at Optician Towers over the last few months in order to really get to grips with who our readers/users actually are and what they need – in what format - from their favourite eye care media owner.

We've dug deep into the mountain of data that we collect every day as we come into contact with optical professionals, whether information given as they subscribe, or statistics gathered as we track how users travel through our website, or analysis of the information demands made by the huge number of visitors to our jobs board, or data collated by our sophisticated e-mail data warehouse so we can see just who is clicking on which link in which of our email newsletters.

And we've let all this information filter through into our growing range of communication channels so that we can judge how to reach this person or that person in the most effective (in cost & impact!) way.

Of course, Optician stays at the forefront of the UK optical press because of its ongoing commitment to Publishing essentials: great CET, up to the minute news, incisive analysis and a campaigning vision for the future of the industry in troubled times. But increasingly for advertisers, our strength lies in the multi-faceted nature of our media portfolio. So you can be confident that when you talk to us about a message you want to communicate, we'll be able to put together a package with you that hits its target.

Chris Bennett

Editor & Associate Publisher