October 2007 Archives

It is nice to know there are still some things you can rely on.

No this isn't about my socks, or rather my son's socks. This is about the reliability of Optician.

Oh dear, no one likes to see that especially in a sales promotion letter.

At least it cheered up a few opticians when it arrived in the post this weekend.
Well done to the company for having an offer that compelled customers to read down that far.

Just days after leaving Silmo I'm back off to Paris.

This time it's pleasure...I hope.

Anyone attending the French trade show Silmo in Paris this weekend will probably still be nursing sore feet.
Not only did the English have to suffer defeat in the Rugby at the hands of the Springboks ( was that foot over the line?) but the French transport system had also ground to a strike-induced halt.
One the morning of the show the Optician contingent had a three hour journey, mostly walking, to get to the show.
When we finally got there I would normally have done what journos do best --moan about it.
However as my advertising manager had walked all the way with me, and she had covered the same journey on foot in stiletto heels I suffered in silence.

The more eagle-eyed among you may have noticed a remarkable similarity between the recent articles on CooperVision that appeared in OT and Vision Now and, perish the thought, Optician. The picture below is by way of proof that I, Chris Bennett on August 15th in the year of our Lord 2007 did hereby visit the afore mentioned company and did conduct the afore mentioned interview. That's my notebook in the picture, shorthand and all.

By the replies and comments looged directly to this blog you might be fooled into thinking no one reads it. Well (gladly) that is not true.

On several occassions I have been accosted by optical ( and Ironman) folk want to talk about things that have been written on this blog, the Ironman Blog, which I had intended to shut down, and my newsletter Optician Direct
So the question is..........

Some of you lucky people have already seen this week's pink edition of Optician. The colour change is in recognition of Breast Cancer awreness month and CooperVision.

It's not very often that Optician gets the chance to go to some of those high profile bashes that everyone assumes journalists spent their whole time at.
Last night was an exception as two of the Optician team joined CooperVision at the Breast Cancer Care Show as part of Cooper's support for the breast cancer charity's work.
It was a fantastic night which centered around a catwalk show featuring breast cancer sufferers.
CooperVision could not have chosen a better charity to support.

Are their no limits to the lengths companies will go to keep opticians happy?

Modesty (and fear of advertising withdrawal prevent me from naming names) but there have been some very nice bits of schmoozing going on lately. Bizarrely this hasn't always done the trick in keeping practices sweet.
Is there more to life than sport??