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Archive | April, 2010

Jacqueline Salmon we salute you

Our assocaition masters have spent, possibly, millions of pounds trying to get optics into the limelight. they’ve set up Health hotels, employed lobbyists, set up levies for support funds, created DVDs to get you MP onboard.   And then it happened. On a TV programme with possibly the biggest audience seen since the Queen’s coronations there [...]

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Another successful Optician Awards

What a fantastic weekend. Despite the best attempts of the Icelandic volcano ( I won’t bother with the name) the Optician Awards was a roaring success. Here is one happy geust, Dr Scott Mackie, the professional services director of Optical Express, meeting the celebrity host, Marcus Brigstocke, who went down a storm. Fifteen trophies were handed [...]

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The elephant in the room the optical bodies can’t see?

Its one thing to talk about Tesco’s free eye test offer and £10 specs but quite another to see the adevrtisement on page 6 of the Daily Telegraph. There is an interesting parallel with politicians and the General Election. The really big issues seem to be the ones that are being ignored. For optics it is [...]

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World Cup fever hits Optician

Zerorh+ Fabio Capello Atlantic Optical Cutting Edge Labs

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Housing shortage reaches crisis point

 I was horified to see a notice on the new butterfly house  Mrs Optician Editor receieved for Christmas. Obviously this accommodation is intended for Butterflies and other selected Insecta of the order Lepidoptera but excluding bees. Things have gone too far.

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Message in a bottle

Despite its fun image the frame business isn’t renowned for doing exciting or whacky  things with the press. I was intruiged then to sign for a parcel carrying a Safilo logo recently. Obviously my initial thoughts were that the parcel contained a pair of sunglasses or a new designer range until the parcel began to rattle. Inside was [...]

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Managing the media

~~~~~~~~~Warning contains political content~~~~~~~~   Mrs Optician Editor is a little put out today. We were supposed to be enjoying a seat in the audience at the BBC’s question Time in Woking tonight. The nice man from the Beeb had phoned over the weekend and just needed to confirm. The announcement of the general election seemed [...]

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