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The Big Optometry Blog

Three copies

The power of Packaging

We are now three issues into the new, redesign and the feedback is very positive. Alongside the redesign Optician has benefited from 12 more clinical pages, heavier paper and , of ┬ácourse, the fresh look. When Optician interviewed those in the profession and industry, surveyed its readership and hosted reader panels some clear things came […]

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A glimmer of light in these dark times

It’s dark and cold now but the promise of warm days are there

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The law of the long arm

It’s easy to forget, when you are involved in optics, how many people still see presbyopia as something strange. I traveled by train up to London last week and around Leatherhead a chap got on. He looked like a technical salesman, well dressed and sporting a pinbadge which appeared to read Fujitsu, the Japanese electronics […]

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Optometry, it’s a game of two halves, but should it be one?

This year’s National Optical Conference wasn’t awash with surprises but it did catch me unawares at one point. Around lunchtime on the second day the conference programme read: The Great Debate- Should the optical professions support the concept of mandatory enhanced services? I wasn’t shocked to see the debate, or the topic, on the agenda. […]

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Computer graphic

Enthusiasm is infectious so let’s all be a bit more positive about the independent sector

Reaching out to youngsters

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Optician has a new owner, welcome to the joys of commuting

Optician has a new home.

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Out of Africa –quick!

It’s holiday story time again

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sydney opera house

Forensics and contact lenses make it into the international optical press

This month it had a fascinating article on contact lenses in forensic science along with some case studies

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Glimmers of light for the fortunes of independent optical practices

The decline of the independent optical sector seems to have been a permanent fixture of business reporting in recent times

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Lost in transition?

Wasting time in transition is not the way to do well in a triathlon

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