MIDO 2024 will return at Fiera Milano Rho from 3 to 5 February 2024 and visitors can now register on the website. This year you can be protagonist in many engaging events, let’s start with the awards!
If you are an exhibitor: you can register for the Certified Sustainable Eyewear (CSE) Award, created by MIDO in collaboration with ANFAO and Certottica, awarding sustainability in the eyewear supply chain.
Recycling of materials, reduction of consumption in production and distribution processes, enhancement of the supply chain, elimination of waste, degree of recyclability, use of renewable energy, any certifications already in possession are some of the criteria that the jury will use to decree the winners of the second edition, which will be announced at the next edition of MIDO.
The six categories into which the award is divided are: CSE Award Sunglasses Europe, CSE Award Sunglasses Rest of the World, CSE Award Frames Europe, CSE Award Frames Rest of the World, CSE Award Cases Europe and CSE Award Cases Rest of the World. To participate you need to fill out the online form available in the "Take Part" section of the website.
From 26 October registrations will be open for the Stand Up for Green award, which will be assigned to the most sustainable stand in terms of attention to environmental impact and the use of materials.
For optical centres: starting 18 October, it will be possible to participate in the BeStore Award, recognition for the best optical centre in the world. The DESIGN category prizes the ones that offer an outstanding shopping experience, layout of the retail space, materials and furnishings, whereas the INNOVATION category awards customer services, external communications, as well as the history of the store and its human and emotional qualities.
If you’d like to participate, you may fill out the online form available in the "Take Part" section of the website.
All updates will be available on line on the event website www.mido.com and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin.