Optician cannot ignore Euro 2012 any longer. I thought thes epicture of Man U's nani wearing Blackfin sunglasses would be a great opportunity.
The PR is something else, see below. I don't htink there are enough references to religion and Roman provinces in optical PR.
June 2012 - The brand Blackfin by Pramaor Italian Titanium Eyewear seems to have no stopping phases in its escalation of appreciation. After having received numerous consecrations in Italy, the flagship brand of the Agordo company crosses the national boundaries to climb to the top of the media attention, conquering even the temple of English football.
A perfect synthesis of lightness, performance and aesthetic harmony, the Blackfin glasses have been conceived and built for a dynamic, sophisticated and modern target, always on the move and focused on innovation. A perfect match for the vibrant world of football, thanks to Nani, the famous midfielder of Manchester United and holder of the Lusitanian national team, has gained popularity during the filming of the arrival of the Portuguese team live on the important television broadcaster TVI. The player was seen wearing the sun model BF 575 Vulcano, completely made of titanium, obtained from a single sheet, with ultrathin temples in beta titanium.
Read the complete post at http://www.opticianonline.net/blogs/big-optometry-blog/2012/06/what-have-the-romans-ever-done.html
14 Jun 2012 10:04 AM
the big optometry blog
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