August 2009 - Posts
Signet Armorlite has announced that the SA-X Factor Competition winning name is…SA-Xcel.
Congratulations to Mr Than Wai, of the Retina Medical Eye Centre who was the lucky winner of the Toshiba Laptop. Out of all of the entries Mr Wai took great care in not only creating a name which utilises the SA brand but also combined it with a well known computer term. As well as this, Mr Wai went beyond just thinking about the name, he also submitted reasons for the new name:
X = eXcellent near and intermediate range
C = Comfort and clear wider central field
E = Enhanced vision up to 4 metres
L = Low distortion and long corridor
‘We put our trust in the optical profession to create a name for Signet Armorlite’s new occupational lens and were delighted to see so many participating. The judges felt that the name submitted by Mr Wai worked for everyone; Signet, the dispenser and the consumer. SA-Xcel Lens needs very little explanation and is perfect for a lens which is primarily used in an office-based environment.’ explains Claire Cooke, Product Marketing Manager. ‘Thank you to everyone who entered.’
For further information or to receive details of the lens call Signet Armorlite Marketing on 01452 887410.
Belgian eyewear manufacturer Theo’s latest frame collection, Cyclists, was inspired by the names of famous Belgian world cycling champions.
Each of the frames in the collection features small holes, which according to Theo represent the chain wheel on a bicycle and ‘increase the expressiveness of the wearer’s eyes’. Each of the five models in the collection is made from pure titanium and comes in eight colours. Eddy was named after Eddy Merckx, Rik after Rik Van Steenbergen, Jempi after Jean-Pierre ‘Jempi’ Monseré, Yvonne after Yvonne Reynders and Johan after Johan Museeuw.
● Details: 0032 32270505.
A new collection of Carrera optical frames has been launched by Safilo featuring both men’s and women’s models. Made from acetate, the men’s range features a large boxy style and details including a metal insert on the bridge, flexible temples and the Carrera logo. All of the Carrera housebrand frames were designed by Enzo Sopracolle and are produced and distributed by Safilo.
● Details: 01423 520303.
U.S eyewear manufacturer Bevel Spectacles has launched its first polarised sunglass collection for men. Constructed from ultramatt zyl acetate, the AR backed CR39 polarised lenses with a MAC 4 AR and oleophobic/hydrophobic treatment are provided by Italian lens manufacturer Intercast. Each of the six frame styles comes in a choice of four colours. The recommended retail price is £175.
● Details: 07768 234533.
International Eyewear has added six new children’s models to its Eyestuff collection. The range includes three models for girls and three for boys, all of which are available in a palette of vibrant colours. The collection’s temples are constructed from Swiss TR90, a lightweight material that according to International Eyewear is flexible, durable and resistant to perspiration.
In addition, all models feature a core wire in the tips, ensuring that they can be adjusted for an individual fit. The collection ranges from eye sizes of 39 to 48, with the smallest models (Eyestuff Monkey and Jellybean) fitted with memory bridges.
The range can be seen along with the entire collection of Eyestuff frames in a new 12-page mini-catalogue.
● Details: 0121 585 6565.
Made from the same substances as human tears, Optrex ActiMist Eye Spray, works to repair damage to the tear film of dry, tired eyes and restore natural moisture balance when sprayed onto closed eyelids.
Reported to be particularly suitable for recent laser surgery patients as well as contact lens wearers, users spray the solution on their closed eyelids and blink to restore their tear film.
With a recommended retail price of £14.67, Optrex ActiMist Eye Spray lasts for around 100 applications.
● Details: 01332 295001 and 01686 611351.
This summer’s new Pepe Jeans Eyewear collection of optical frames includes decorative motifs inspired by designs that originally adorned the jeans on their first appearance in 1973. Bright colour combinations stylise the range of 16 metal and 16 acetate models that features styles for both men and women. Point-of-sale material includes window banners and showcards, many of which feature pictures by fashion photographer Steven Meisel. Every frame is supplied in a branded hard-case with lens cloth.
● Details: 0207 436 8046.
Rodenstock’s new fully automatic CX1500 autorefractor keratometer is designed to reduce operator error with its automatic alignment. Test results are displayed on the large colour monitor.
A colour camera also allows images to be taken of the anterior segment. It includes a motor driven chin rest and measures central and periphic K-values in a radius of 6mm. It is distributed by Buchmann UK.
● Details: 01634 662300.
Johnson & Johnson Vision Care has now extended the range of two of its brands, 1-Day Acuvue TruEye and Acuvue Oasys for Astigmatism.
The 8.5mm 1-Day Acuvue TruEye now covers -6.50D to -12.00D (in 0.50D steps) and +0.50D to +6.00D (in 0.25D steps).
A new base curve of 9.0mm is also available and J&J is offering practitioners a free 30-day supply so that they can experience the benefits of the lens for themselves.
New powers have also been added to J&J’s Acuvue Oasys for Astigmatism range in all minus powers (plano to -9.00D) in three cylinders (-0.75D, -1.25D, -1.75D). The manufacturer reports that this will be followed by a -2.25D cylinder in September.
David Ruston, director of professional affairs for Johnson & Johnson Vision Care in Northern Europe, said of the additions to the Oasys range: ‘By extending our range we can continue to provide even more astigmatic patients with greater clarity and comfort throughout the day.’
● Details: 0800 022 4222.