April 2010 - Posts
A new marketing initiative led by the Independent Marketing Partnership is designed to help practitioners generate more patient appointments and recalls.
As part of the initiative, the partnership is distributing a consumer leaflet entitled Delivering the highest standards of professional eyecare, which is personalised with the practice’s details and explains why regular examinations are important.
It also describes what happens during the eye test in order to reassure patients and promote the practice’s clinical excellence. The initiative also offers recommended text for the practice recall notice and follow-up reminder letters, which work in tandem with the leaflet to motivate patients to make an appointment.
Details: 020 8224 1595
Clikon sunglass click-ons from Domani Eyewear feature a magnet and metal cap to ensure a secure fit and ease of removal.
The Clikon is designed for ease of use and can be clicked into place over the primary frame, transforming it into a fashion sunglass, and can later be easily removed by pulling upwards and away.
The Clikon can be worn during a range of sports from jogging to tennis and if bent out of shape or the shape of the primary frame is altered during glazing it can be readjusted using its metal caps as a jig.
Details on: www.uniqueoptix.co.uk
Norville has released its latest protective eyewear catalogue and for the first time it will feature Trivex lenses.
According to the company, petrochemical companies seeking EN166 Grade F impact protection opt for Trivex lens material over polycarbonate lenses which are more susceptible to chemical attack and crazing around the unprotected lens edges.
Trivex is also lighter at 1.11sg and offers superior optical quality (abbe value 45).
The lenses can be supplied tinted, polarised or with Transitions and are suitable for outdoor workers. Featured in the latest catalogue is the wraparound SW06E model which can be glazed with Trivex or Polycarbonate lenses to high prescriptions and meets EN166-F requirements.
Details on: 01452 510332
Sutton Swimwear optical goggles are now available in different prescriptions for each eye.
The new modular version OPT9000 offers a power range of 2.00 to -8.00 which can be adjusted for each eye.
The existing swimwear goggle OPT1 comes with the same power in each eye from -1.50 to -7.00.
According to Butterflies Healthcare, customer feedback indicates that swimming goggles can greatly increase learner swimmers’ confidence in the water and optical practices could do more to capitalize on featuring optical goggles in their practice.
Details: 0845 838 6704
A free branded case is supplied with every pair of Dunelm’s latest Whiz Kids sunglasses.
Ten new designs have been added bringing the Whiz Kids range total to 24.
Included in the range are chunky frames, aviators and florals in a choice of colours such as purple, blue and shades of pink and lilac.
All frames include a flexi-joint mechanism and offer complete UV protection. Dunelm’s has also added 11 new pieces to its Whiz Kids optical collection for 2010 with fun patterned pieces featuring florals, love hearts and stars in blue, pink, red and orange.
Details: 01388 420420
Exuberant shapes and cool colours define Safilo’s latest Bluebay collection. Flamenco men’s acetate sunglasses feature rectangular fronts and temples accentuated by a line carved in the bi-layer acetate to reveal a contrast in bold shades of blue-red, black-orange, brown-orange-bordeaux and total black.
The injection-moulded Caicos women’s sunglasses feature maxi-sized oval eyes and come in muted shades of purple, Bordeaux brown and Havana for a vintage effect. Contour-hugging Rueda women’s acetate sunglasses have soft rectangular fronts and an oriental-inspired motif on the sides which is set off by bright colour combinations of Havana-yellow, brown-white-fuschia and purple-peach.
Minimalist men’s acetate and steel optical frames and lenses are supported by nylon for a lightweight finish and feature temples characterised by contrasting graphic lines. Women’s lightweight steel frames with oval eyes display horizontal lines in contrasting colours such as wine-fuchsia and sand-orange.
Details: 01423 520 303
The OK Frame Company from International Eyewear has added 20 new frames on the back of in-house market research carried out to determine customer tastes.
Robust flex hinges, strong base metals and enhanced plating together with round temple wires for easy adjustment are among the features offered.
The collection comprises children’s and adult designs in a range of shapes, colours and sizes. Many of these frames benefit from stainless steel lugs and temples plus a strong tip design.
The acetate tips come in a range of finishes from pearlescent to bright striped designs and a selection of the ladies’ models are delicately engraved with laser designs. A new flyer and wall chart are also available to help practitioners showcase the range.
Details: 0121 585 6565
Marcolin has launched a new special edition optical frame collection for men under the Tom Ford brand.
The two models, TF5170 and TF5172 are inspired by the 1930s and are made from lightweight metal with model TF5170 having a rectangular frame and TF5172 an oval frame. Both have a small ‘T’ logo on the temples and are available two colours.
Acetate frames, TF5173 and TF5174 are available in black or Havana colour options and feature hinged metal temples with model TF5173 having a rectangular frame and TF517 an oval frame. Again, both models have a ‘T’ logo on the temples.
Every frame comes with its own branded leather protective case and the collection can be displayed in a brown leather presentation box.
Details: 01635 277277
Independent optical supplier Dunelm has launched a new 56-page catalogue showcasing its range for summer 2010, which features new models by designers including John Rocha. Sunset Plus, Dunelm’s own range of sunwear, has added 15 frames, bringing the range to a total of 48. This year sees the introduction of affordable large plastic frames, many with diamante studding, according to the company. The range also includes more delicate pieces with diamanté studding and cut-out sides. New models have also been added to the collections of international designers Carolina Herrera and Paco Rabanne, who have created 13 new sunglasses. The models add a twist to popular styles with six new designs in the Carolina Herrera collection, three in Paco Rabanne and four in Paco Rabanne XS. The company’s latest Rocha collection, including polarised lenses, is also featured in the catalogue. Details: 01388 420420.
Viva International has launched the Guess by Marciano women’s optical eyewear collection, with a sunglass range to follow later in the year.
Inspired by styling from the 1960s, Guess by Marciano Eyewear features designs ranging from classic rectangular shapes to modern cat’s-eyes and oversized frames.
The collection is available in a range of colours, including burgundy, tortoise, demi-amber, black and metallics.
Manufactured from acetate and metal, the frames also include detailing such as Swarovski crystal adornments and casted logos.
The Guess by Marciano collection is described by Viva as being affordable luxury and designed for the stylish, trend-setting woman.
Details: 01423 874466.
Henry Jullien has launched its first frame with moving jewels on the temple. The Cassiopee model was unveiled at the recent Mido 2010 exhibition.
Featuring brilliant cut stones along the pierced temples, the model is available in gold, palladium and copper finishes, and in two styles.
Details: 01580 890111.
Reactosol, a new photochromic lens brand, has been launched by Southampton-based Waterside Laboratories.
Developed by Vision Technologies, the new launch is being billed by the company as a high performance ‘value’ lens which will enable independents to compete with multiples who promote ‘free’ photochromic offers.
Reactosol is available in single vision and latest technology ‘Voyager’ free-form progressives, with darkening and fading times comparable to the leading brand on the market, according to Waterside Laboratories.
Details: 02380 429660.
Arch Crown’s new Zebra GK420T thermal desktop label printer can print labels up to 4in wide and provides a fast print speed of 5in per second at a 203 DPI resolution.
Designed to meet low to medium volume printing requirements, the GX420T is reported to have the easiest ribbon loading system on the market and is available as standard with EPL and ZPL programming languages and triple connectivity.
Details: www.archcrown.com
Ten new styles have been added by Brulimar to its Bench Kids range. Aimed at the five- to 14-year-old market, frames in the Bench Kids collection are designed to emulate popular styles in the adult eyewear market and are adapted to fit comfortably on smaller faces.
There are touches of vibrant colour, as can be seen with model BCK-30 (top). This is a high-grade nickel silver frame in purple, black or brown, with multicoloured laminated acetate flexi sides.
Brulimar has also launched six new unisex styles for the Bench adult collection which it reports reflects an increasing cross-over in male and female eyewear fashion.
Exemplifying this trend is model 109 (bottom) which has a lightweight stainless steel frame with distinctive wide striped temples featuring a short ear tip in shades of gunmetal, dark brown, matt black and purple.
‘Modern women are far more likely to make bold choices in their eyewear and we’ve found more and more of our most typically masculine frames are being picked out by stylish female wearers,’ said Howard Librae, managing director of Brulimar.
Details: 0845 130 1415.
Belgian design and eyewear company Hoet has designed a new frame presentation system for practice window displays.
Swift revolves round a central pedestal and can be suspended at heights of either 40cm or 140cm.
While it is a static display, Hoet said Swift creates a sensation that the frames are ‘flying towards the customer’.
Hoet describes the display as being the successor to its earlier Birdy model.
Details: info@hoet.eu
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