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Signet Armorlite has announced that the SA-X Factor Competition winning name is…SA-Xcel. Congratulations to Mr Than Wai, of the Retina Medical Eye Centre who was the lucky winner of the Toshiba Laptop. Out of all of the entries Mr Wai took great care in not only creating a name which utilises the SA brand but also combined it with a well known computer term. As well as this, Mr Wai went beyond just thinking about the name, he also submitted reasons for the new name: X = eXcellent near and intermediate range C = Comfort and clear wider central field E = Enhanced vision up to 4 metres L = Low distortion and long corridor ‘We put our trust in the optical profession to create a name for Signet Armorlite’s new occupational lens and were delighted to see so many participating. The judges felt that the name submitted by Mr Wai worked for everyone; Signet, the dispenser and the consumer. SA-Xcel Lens needs very little explanation and is perfect for a lens which is primarily used in an office-based environment.’ explains Claire Cooke, Product Marketing Manager. ‘Thank you to everyone who entered.’ For further information or to receive details of the lens call Signet Armorlite Marketing on 01452 887410.
Belgian eyewear manufacturer Theo’s latest frame collection, Cyclists, was inspired by the names of famous Belgian world cycling champions. Each of the frames in the collection features small holes, which according to Theo represent the chain wheel on a bicycle and ‘increase the expressiveness of the wearer’s eyes’. Each of the five models in the collection is made from pure titanium and comes in eight colours. Eddy was named after Eddy Merckx, Rik after Rik Van Steenbergen, Jempi after Jean-Pierre ‘Jempi’ Monseré, Yvonne after Yvonne Reynders and Johan after Johan Museeuw. ● Details: 0032 32270505.
A new collection of Carrera optical frames has been launched by Safilo featuring both men’s and women’s models. Made from acetate, the men’s range features a large boxy style and details including a metal insert on the bridge, flexible temples and the Carrera logo. All of the Carrera housebrand frames were designed by Enzo Sopracolle and are produced and distributed by Safilo. ● Details: 01423 520303.
This summer’s new Pepe Jeans Eyewear collection of optical frames includes decorative motifs inspired by designs that originally adorned the jeans on their first appearance in 1973. Bright colour combinations stylise the range of 16 metal and 16 acetate models that features styles for both men and women. Point-of-sale material includes window banners and showcards, many of which feature pictures by fashion photographer Steven Meisel. Every frame is supplied in a branded hard-case with lens cloth. ● Details: 0207 436 8046.
Two new vintage-style frames have been released by French manufacturer Face à Face. Adore is a 1950s-style model for women, which is cut from two-tone acetate laminate. With golden rivet detail and hand-polished temples, it is available in two sizes. The hand-made frame comes in tortoiseshell and black, purple and pink, and orange and pearl. The masculine Djinn is a rock and roll influenced model. A double temple rivet on a fully acetate frame enhances its 70s styling. The acetate is polished by hand after a week-long tumble process. Also in two sizes, Djinn comes in a range of tortoiseshell tones. DETAILS: 0800 08200820.
Animal’s new collection of 12 optical frames for youths focuses on eye sizes from 46-48, to cater for the smaller face. Modelled on the brand’s mainline eyewear collection, the youth collection features the Animal surf flower and claw logo in miniature detail on the temples. The collection’s colour scheme was surf-inspired according to manufacturer Inspecs and includes charcoal, dark moss and gunmetal with lime, and orange and aqua. All frames are offered with three lens sticker options to suit individual practices including Petite, Youth and Voucher+39. Especially for the back to school period, Inspecs is offering a new set of Animal showcards featuring the brand’s youth division sportsmen, 12-year-old snowboarder Nathalie Silkstone and 14-year-old surfer Liam Turner. Details: 01225 717018.
Rye&Lye has added two new models targeted at a mature audience. Using materials such as carbon and aluminium, the Cohiba and Truman models are ‘futuristic interpretations’ of the aviator style. Cohiba is a unisex model made from carbon fibre with injected rubber and can be glazed as either an optical or sunglass model. Truman, a frame for men, is made from silver and features flex sides with leather inserts on the end and near the temple. Details: 0039 0435 501137.
Marc Jacobs’ new special edition optical frame is described by its Italian manufacturer Safilo as having ‘feisty glam-rock appeal and blatant punk overtones’. Its temple detail includes a logo underlined by metal studs echoing the designer’s other accessories creations. Pyramid and hexagonal studs decorate the frame, which is available in colour combinations including dark havana, black and black spotted honey. Model MJ 292 has a boxy 1980s shape, comes in a white hard case and is personalised with the screw and stud detailing seen on the frame temple. It will be available from August 2009. Details: 01423 520 303.
Having recently renewed its licence to design, produce and distribute Speedo Eyewear, Inspecs has created a new Speedo optical collection. With a technical look, the frames feature sides formed from the composite TR90 material made in Switzerland. The lightweight, flexible sides are attached to full-rimmed or half-rimmed fronts with rounded rectangular eye-shapes. The visibility of the Speedo brand has been helped by its recent success at the 2009 Sports Industry Awards when it was named Sports Brand of the Year. The company also walked away with the Technological Innovation in Sport Award, presented by Jenson Button for its LZR Racer swimsuit. Details: 01225 717000.