This summer’s new Pepe Jeans Eyewear collection of optical frames includes decorative motifs inspired by designs that originally adorned the jeans on their first appearance in 1973. Bright colour combinations stylise the range of 16 metal and 16 acetate models that features styles for both men and women. Point-of-sale material includes window banners and showcards, many of which feature pictures by fashion photographer Steven Meisel. Every frame is supplied in a branded hard-case with lens cloth. ● Details: 0207 436 8046.
Pepe Jeans London has launched a new-season sunglass collection with contemporary styles in bold metals and bright-coloured acetates, inspired by vintage design with a modern twist. Aimed at the younger wearer, the colours and styling of the sunglasses tie up with other components of Pepe Jeans London’s clothing and accessory range. There are 32 styles – 13 metals and 19 acetates – including oversized designs. Models come in several colour options, with a quality case and lens cloth. Point of sale material includes window display components and showcards featuring both optical and sunglasses, as well as a dedicated counter-top display stand. The eyewear has a retail price point of between £39.00 and £59.00. Details: 01159 677 912