Swedish fashion brand Marc O’Polo has collaborated with optical distributor Eschenbach to launch its 2010 eyewear range.
The collection, which includes 33 optical frames and 26 sunglasses, has three lines, entitled Nordic Luxury, Modern Casual and Retro Classics.
The frames, made from high quality metal and acetate, are described by distributor International Eyewear as being fashion-forward yet timeless, which fits with Marc O’Polo’s brand positioning of simple and casual luxury.
Details: 0121 585 6565.
Manufacturer Optoplast Actman describes its five newly launched Karen Millen optical frames as ‘stunning, sophisticated and wholly feminine’.
The collection is encapsulated by the model KM0090 (pictured) which has a narrow eye shape and wide temples. The tapered sides of the frames feature an embossed stripey animal print and are made from a combination of metal and acetate.
Depicting a vibrant design, the model is available in three colour themes.
Details: 020 8544 9888.
Two new optical frame collections have been launched by Italian eyewear distributor De Rigo under the Chopard and Givenchy brands.
Pieces in the Chopard ophthalmic eyewear collection were designed to look like jewellery accessories and feature feminine, lightweight styles made from acetate and plastic and using gold plating.
Model VCH067S features the Cameo motif on its temples, a new design element which is characterised by a crossover of two oval crystals framing Chopard’s C logo. The model has wide temples, tapering sides and is made from acetate.
Included in the new Chopard collection is the High Jewellery series of frames which feature interwoven coloured crystals as well an italicised C logo on the temples and a wire trimmed frame. Model VCH779S (top) is a typical example of the High Jewellery series.
Givenchy’s 2010 range for women (bottom) was designed by Italian fashion designer, Riccardo Tisci and is described by the distributor as ‘modern, austere and sensual’.
Created from different materials including plastic, acetate and metal, the collection is available in a variety of colours and all frames feature a discreet Givenchy logo on the temples.
Details: 01923 249491.
Max Eyewear has just launched its new UNIVO optical eyewear collection which includes frames for both men and women in sizes varying from 48 to 55.
Available in a variety of shapes and colours, the range is comprised of 30 models, 12 of which are made from plastic and the remainder from stainless steel.
Max Eyewear described the collection as being of good quality at an affordable price. Discounts of up to 45 per cent are available on bulk orders.
Details: 020 8704 0033.
Safilo has just launched a new collection of sunglasses frames under its house brand Carrera which marries vintage styling with contemporary details according to the manufacturer.
These include the Speedway model, which has an injection-moulded drop shape and the Carrera logo on the front. It is avalible in a variety of colour combinations that feature contrasting graphic lines on both front and temples.
Topcar 2, is a soft-shaped injection-moulded mask model which features striking colour combinations such as red, crystal and black with shaded grey lenses; or white, crystal and purple with shaded purple lenses.
Made from metal, model Panamerika 1 (top has a drop shape and features the Carrera logo alongside a graphic line on its temples. According to Safilo it is suitable for both men and women.
Another unisex drop-shaped model, Carman 1 features 80s styling, while the Hippy 1 (bottom) acetate frame for women has a softer round design more reminscient of 1960s fashion. Hippy 2, also for women, is a slightly boxier version.
The Carrera collection of sunglasses was created by designer Enzo Sopracolle and produced and distributed by Safilo.
Details: 01423 520 303.
Italian sports eyewear brand Zerorh+ has become the official sunglass supplier for the San Carlo Honda Gresini team, competing in the 2010 MotoGP.
The Plasma model sunglasses which it is supplying are adapted specifically for use in the motorcycle racing championship.
Zerorh+ also supplies eyewear for a number of other sportsmen including England football coach Fabio Capello, sailor Giancarlo Cangiano, and Alex Ascenzi, Italian triathlon champion.
Inspired by the 1980s, optical model TY100 is the latest frame from Italian manufacturer Allison’s Try range.
Suitable for both men and women, TY100 is aimed at the teenage to adult market and is available in fluorescent colours and a variety of animal patterns.
Made from injected plastic, the lightweight rimless frame comes in a variety of shades that change from soft to transparent colours.
Details: 020 8741 5201.
Minima has launched four new stainless steel models with cut-out temples. The Profils frames retain what Minima describes as its trademark simplicity. Each is available in six colours.
Details: 020 8343 3337.
To be launched at Mido 2010 by manufacturer Safilo are two new Emporio Armani retro style frames for women.
Optical model EA 9652 is made from acetate with a small round lens shape and a steel front. The temples feature an Eagle logo, the trademark of the Emporio Armani collection, and are finished with black acetate temple tips. Colour options include blue, red, white, light blue, purple and fuschia.
Sunglass model EA 9633/s also has a round and lightweight shape with slim temples and black acetate tips. The model is available in a variety of colours, pictured here in fuschia with dark pink lenses. The eagle emblem again features on the temples in addition to a discreet Emporio Armani logo at the top of the lenses.
Details: 01423 520303.
Claiming that it has launched the first iPhone application for eyewear, Silhouette has created a virtual mirror application which allows glasses wearers to select the right Silhouette eyewear to ‘harmonise with their face.’
Focusing exclusively on rimless design, the application is free to download and is already running on the company’s main website at www.silhouette.com.
The new iPhone version of the application allows users to try on rimless eyewear at any time or location. The result, a portrait photo of the user with rimless eyewear, can be sent immediately by email to friends and family for feedback.
Users can try designs and colours in a virtual environment so they can form an initial impression of the real pair they will have professionally adjusted by an optician.
The virtual mirror can be downloaded from www.silhouette.com/iphoneapp
Available though Buchmann UK, the new Metrovision Multifunction Perimeter (MONCV3) combines a comprehensive range of vision tests at the click of a button.
The compact MONCV3 can perform conventional, FAST, blue/yellow and motion perimetry, contrast sensitivity, macular pigment density, glare tests, pupilometry, visual aptitudes, metamorphopsia and attention visual field.
Details: 01634 662300.
The Jason Wu eyewear collection from Modo features sunglass and optical styles inspired by the designer’s ready-to-wear collections.
There are two feminine and two unisex styles, with four to five finishes per style. Colours include semi-translucent crystals in aquamarine, topaz, onyx, opal, olivine, noir, caramel, and tortoise.
Shapes include Seberg, an updated cat’s eye (pictured) that is slightly rounded, with a metal brow detail; Earhart, an oversized aviator with metal brow bar and end piece; Jett, a retro-inspired shape and Mia, an oversized frame with bevelled edges. Materials used include handmade Japanese plastic with double-brushed stainless steel details and double gradient CR 39 lenses. There are subtle logo treatments in four accent colours that correspond to the interior treatments of Jason Wu clothing.
Modo chief executive officer Alessandro Lanaro said of Wu: ‘His use of luxurious fabrications, attention to details and youthful attitude, fits perfectly with Modo’s philosophy.'
Details: www.modo.com
Charmant described its 2010 optical frame collection as combining elegant design with superior comfort.
Including styles for both men and women, the collection is contemporary in appearance and is created from Charmant’s trademark material, titanium.
The women’s range includes four new models in an array of textures and colours, and introduces integrated spring hinges for additional comfort.
CH10859 combines a modern, rimless frame with a subtle jewellery effect on the temples and CH10860 (pictured) is made from lightweight beta titanium with a feminine chain design on the temples.
For men, the CH10735 model has flattering eye-shaped rims and beta titanium temples in an understated masculine style. Lastly, rectangular model CH10738 (4) has built in spring hinges with a semi-rimless frame.
Details: 020 8992 9222.
A total of eight new optical frames have been added by ProDesign Denmark to its existing collections, Essential, 4th Dimension, Iris and For ProDesign.
Essential 1222-27 (pictured) is suitable for children or adults with smaller face shapes. Each unisex frame comes with brightly coloured interchangeable rubber temples, enabling the wearer to change the colour of the frames. The model is available in six shapes, two sizes and three to four temple colour options. Additional temple colours can be purchased separately.
4th Dimension 4364-66 is described as having ‘a sporty, intelligent edge’ with a masculine shape and detailing on the sides. The silicone temples wrap around the titanium front with a contrasting coloured crosshatch design. There are three different shapes and eight colours per frame.
Inspired by patterns in nature, Iris 5121-24 has delicate detailing on the sides, emulating trees or birds’ nests. The cutout temples and subtle colour combinations are designed to enhance the wearer’s eyes in ProDesign’s newest eyewear range.
Like the rest of the For ProDesign collection, model 9908-12 was designed by American-born Danish jeweller Gail Spence. The transparent matt temples are interchangeable, connecting with the frame through coloured cylinder hinges. Each frame has up to 28 different colour combinations and is available in five shapes, with six colours per shape.
Details: 0845 1082 469.
Diesel’s new Young Shades Collection mixes contemporary style with vintage designs, according to manufacturer Safilo.
For men, brightly coloured model DS 0203 (pictured in yellow) is a boxy injection moulded frame with the Diesel logo prominently displayed on the sides, whereas model DV 0163 (white) has a slimmer rectangular frame and a smaller Diesel brand logo.
Inspired by the 1970s, the butterfly-shaped DS 0204 (green) for women offers more of a retro style with faceted temples in bold colours.
The DV 0162G is a more contemporary petite frame in a soft shape and features a contrasting Diesel logo on the sides.
Details 01423 520303.
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