UK to lead roll-out of daily disposable SiH
The world’s first daily disposable silicone hydrogel contact lens will be available in the UK and Ireland from this autumn.
Johnson & Johnson Vision Care unveiled the 1-Day Acuvue TruEye lens at last week’s British Contact Lens Association conference in Birmingham (May 29).
The lens is manufactured from a new material, narafilcon A, which has an oxygen transmissibility (Dk/t) of 118. It features Hydraclear 1, a moisture-rich ingredient specifically designed for the daily disposable modality and a new formulation of the technology used in the Acuvue Advance and Oasys silicone hydrogel lenses.
The parameter range at launch will be a base curve of 8.5mm and 14.2mm diameter with powers from -0.50D to -6.00D, to be followed by a 9.0mm base curve and powers from -12.00D to +6.00D.
David Ruston, J&J’s director of professional affairs for the UK, Ireland, Holland and Nordics, said that the distinctive lens design and manufacturing process of 1-Day Acuvue TruEye made it the biggest breakthrough to date in daily disposable contact lens technology.
‘We believe this is the future for contact lenses and that practitioners will want to fit significant numbers of new patients and existing wearers with the product,’ he told Optician.
Selected UK practitioners have been trialling the TruEye lens and it will now be rolled out in stages with a full launch this autumn.
Announcing the launch, company group chairman for J&J Vision Care Michael Sneed said that the UK would be the lead market for the lens worldwide and acknowledged the strategic importance of the UK for the industry.