The Practice Growth Award

Investments in clinical capabilities in order to target an affluent clientele helped Hammond and Dummer reach the top. Sean Rai-Roche reports

‘We’ve always known that we have to be different,’ says Claire Ranger, optometrist owner of Hammond and Dummer in Milton Keynes. ‘It used to just be the service we provide and the type of frames that we offer but over the years, with the technology that is available now, we became one of the first practices to offer something different to patients in terms of clinical care.’

Investment in clinical equipment and a reorientation of the practice’s target audience saw Ranger and her team take home the Practice Growth Award, sponsored by A+E+L Markhams, at this year’s Optician Awards.

‘They [the practice’s patients] come to us because we’re the best and the award proves we’re the best,’ she says. ‘Some of the comments we’ve had from patients have been brilliant.’

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