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Amazon virtual try-on tech released online

Its virtual try-on feature is available online for over 1,500 sunglasses brands

Amazon launched its virtual try-on (VTO) feature online on August 16, available for over 1,500 sunglasses brands including Tommy Hilfiger, Hawkers, Lacoste, and Polaroid.

The company said it's constantly looking for immersive and innovative ways to make shopping for fashion online easier for customers and this feature can be used on the go or at home, to make more informed purchasing decisions.

Customers can access the full selection of VTO eligible sunglasses on the Amazon Fashion homepage of its shopping App on iOS devices.

Ruth Diaz, vice president of Amazon Fashion, Europe, said: 'Finding the perfect pair of sunglasses online that you will love and wear all year is now fun and easy with VTO technology. We look forward to listening to our customers and brands enhancing the VTO experience with more product categories and styles to come.'

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