Charmant UK selects top practice windows

The winners have been announced for a window competition launched by Charmant UK.

During the months of January to July this year, the company took entries from practices that stocked its brands, with the brief to combine the eyewear brand's own in-store material with the practice’s own props and decorative elements.

Prize winners included Black and Lizars in Milngavie in Scotland, Donovan Smith in Brighouse, West Yorkshire, Reynolds Opticians in Penzanze, Cornwall and Pinders Opticians of Mansfield.

Louise Brunton, general manager of Charmant UK, said: ‘One of the most effective methods open to any practice is to create an eye-catching and appealing window display that changes on a regular basis. This really helps to create an interesting and colourful campaign that creates a point of difference in any location, helping the practice to stand out on today's homogenised high streets.’