
Building on the success of its first TV campaign, ‘Life is clearly better with Optegra,’ the specialist eye hospital group was set to reach new audiences in 2025.
Optegra’s marketing director, James O’Shea, said: ‘Our first run of TV adverts in October 2024 clearly resonated with our target audience as we saw a noticeable increase in enquiries about the timely NHS cataract treatment we offer throughout England, and awareness throughout the regions where our advert was shown.’
He added that the group was pleased to bring the campaign to additional locations and ‘help spread the good news even further.’
The second run of adverts will launch on Monday, January 20, airing on select ITV1 regions, to raise awareness of Optegra’s hospitals and clinics in areas such as Preston, the Midlands, Kent and Hampshire.
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