Ortho-k gets premium unboxing experience

Scotlens and Avizor have partnered to launch Nocturnal

Scotlens and Avizor have partnered to launch Nocturnal, an orthokeratology campaign to get people talking about the night lens option and enable practitioners to increase sales.

A premium product unboxing experience has been created by the companies to meet a desire among patients for products that could improve their lifestyles.

Tom Griffiths, managing director at Scotlens, said: ‘Our new Nocturnal by Scotlens’ premium product unboxing experience is on-trend and connects our ECPs directly into the life-changing moment night lenses deliver their patients to generate social share, an exciting buzz and new customers.’

Gary Daniels, general manager for UK & Ireland at Avizor, added the collaboration with Scotlens included CET, myopia management awareness and new support service ideas for practitioners.

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