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Where and when: October 22 at Holiday Inn, Wembley, October 29 at Ricoh Arena, Coventry and October 30 at Holiday Inn, Bolton

Organisers of iDay and the NEGC have announced that this year’s theme is Balancing Eyecare and Eyewear.

The keynote speaker will be Andy Clark from Practice Building, who will be addressing practice archetypes for practitioners to understand for their practice and how a commercially viable strategy for their business can be built.