Eyewear

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Winning off the pitch

Selling eyewear and promoting brands is an art that has long since moved on from discount promos, billboard advertising and direct mail. Chris Bennett finds out how Maui Jim is influencing customers to visit local independent practices

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A-Z of Eyewear: JKL

Optician’s A to Z of Eyewear is a monthly tour of eyewear terminology, focusing on the essential materials, shapes, componentry, iconic brands and some unusual stops in between

Goldsmith's mobile showroom

A-Z of eyewear: GHI

Optician’s A to Z of Eyewear is a monthly tour of eyewear terminology, focusing on the essential materials, shapes, componentry, iconic brands and some unusual stops in between