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A clean break

Yiannis Kotoulas considers the importance of in-practice cleaning and disinfection procedures as patients return to practice

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Time on your side

Covid-19 has sent shockwaves through optical practices but change also brings opportunity. Simon Jones talks to practice owners who have embraced the post-coronavirus challenges

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Winning off the pitch

Selling eyewear and promoting brands is an art that has long since moved on from discount promos, billboard advertising and direct mail. Chris Bennett finds out how Maui Jim is influencing customers to visit local independent practices