A suitable case for treament - NOP survey Pt 3

Despite the profession’s attempts to promote its healthcare role, consumers’ main motivation in visiting an optical practice is to have their sight tested. Although one in four say they go to their optician to have the health of their eyes checked, changes in eyesight are still the key market driver.

On the positive side, the importance of regular eye tests is recognised and there remains a strong association between eye examinations and spectacle dispensing. Almost all consumers believe they should have an eye test every two years or less and almost all spectacle wearers have an eye test when they buy glasses.

So will the public accept an extended role for optometrists and in future be prepared to consult them for eye treatment?
From the end of next month, all optometrists will be able to prescribe and supply an expanded list of ocular drugs and others will undertake extra training to specialise in therapeutics. Some may want to take on new responsibilities, such as carrying out minor procedures in their practices or even move into laser eye surgery if the opportunity arose.

The results of research carried out by NOP on behalf of the College of Optometrists and optician provide some insight into consumer attitudes to these developments.