Features

Coaching good habits

Vision Express at Tesco optometrist Sheena Tanna-Shah, who coaches pre-regs as part of her varied role in Northampton, places importance on communication within the team, the patient and models for personal development

I like my eye examinations to be fun and interesting. When I coach the pre-regs it is all about how to make each eye exam exciting and different for both the patient and optometrist, otherwise the role will become boring and routine very soon. Building a rapport, strong communication, enjoying a conversation and engaging with the entire team really can transform not only the optometrists’ day but also the entire patient journey.

Your first point of contact is the most important one as this is the time you can influence the patient’s mood. Did you know a patient will form their opinion in the first seven seconds of meeting you? We often make a pre-judgement on a patient on their previous record/dispense and usually appearance too.

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