Rarely do Optician Awards judges act with such unanimity but this year’s Contact Lens Product of the Year Award brought a flood of praise for the winner Coopervision’s Misight 1 day.
Praise heaped on daily disposable myopia management contact lens included comments such as: ‘This product is going to make a real different to the lives of patients now and for decades to come.’ ‘A truly revolutionary lens.’ ‘The first and only product in this brand new category of lenses addressing a global epidemic. A very important product.’
What really wowed the judges was the fact that Misight 1 day addresses an increasing trend for myopia and places eye care professionals in the front line of fighting the condition. One wrote: ‘This product has brought myopia control and management to the mass UK market. Long awaited, superbly presented and marketed with an extensive and solid clinical founding combined with energetic expert training facilities. Simply put: a straight 10’.
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