Extras that add up

Chemistrie, a magnetic clip-on from Mainline Optical Connections, is said to be a bespoke option that can be added to virtually any frame or lens type at the point of sale or retrospectively. The lens layering system offers 100% UV protected, polarised lenses in 24 colours, reader, mirror, graduated and blue light blocking lenses all made to a high ophthalmic standard. The product also comes complete with a carry case and cloth. Mainline says that Chemistrie has been proven to increase sales by providing an opportunity to enhance a customer’s glasses, especially those with complex prescriptions and expensive frames, rather than suggesting a second pair for outdoor use, computer work or fashion. Practices are offered a free modelling pair to demonstrate the benefits to customers.