Frames: Colouring in the year ahead

Here, at the start of 2023, there is a sense of uncertainty about the year ahead in fashion retail due to consumers grappling with the ongoing economic, political and environmental crises. As has so often been the case, the wider social-economic climate has heavily influenced what we see on the catwalks, high street and street style.

Wellbeing, creativity, the environment, and technology are at the heart of fashion forecasting and the eyewear industry has followed suit because these are the factors that will ultimately drive consumers’ purchasing power and decisions, and there are three clear themes impacting the eyewear market for 2023. These are: hyper-stimulating colour, providing that dopamine dressing vibe, oversized racer frames, reflecting the crossover between athleisure and streetstyle, and the inevitable and necessary focus on recycled or sustainable materials.