Getting your message across

1 If you haven’t got a website, get one. Equally if your existing site is seriously in need of updating get it done. In both cases I suggest using a professional. A poorly produced amateur site harms your reputation from the off. That’s the point – ever more people source professional services on the web to start with – no website equals no enquiry. Insist your designer teaches you how to do basic updates – new staff, new brands, new contact details, etc.

2 Once you’ve got or have updated your site, do some SEO – search engine optimisation. This could be done by the same expert as above, but a real specialist could well be a good idea. If Google and other search engines can’t find you, there’s not much point creating a website to start with. To help your expert, be clear about what prompts you want to bring customers to you. Be specific: fewer and better enquiries is usually good news.