Footprints in the ether – curating your online presence

The internet is all pervasive, it is every where. We have all used it for good and moaned about it when it is bad. We have become a society whose first resource is Google but when was the last time you Googled yourself? We have all done it, a morbid curiosity about what is available about us ‘out there’. You might have been surprised or disappointed by what you found. Intrigued that someone else with your name has such extreme views or embarrassed that your children have posted a ridiculous picture of you from last Christmas. Perhaps a more sobering thought is how many of your clients have Googled you? It is a normal thing to do, how do we find an address or phone number these days without Google and who is not curious about the person they have got an appointment with that afternoon?