Features

In focus: Consumer report highlights patient attitudes

Business
Simon Jones delves in the findings of the recent Which? report into the best and worst opticians of 2016 to look at the relationship between eye testing and purchasing

Which? magazine reports into the performance of opticians have a tendency to make companies rifle through contacts books to find the details of their PR firms. Some will want press releases, while others will be looking for crisis management.

The group’s investigations are a good barometer of patient attitudes towards eye health participation and purchasing habits, and the results of the Best and Worst Optician Shops 2016 make for interesting reading.

Independents once again topped the tables, with 89% of nearly 8,300 Which? members saying they were satisfied and would recommend them for eye testing. More than eight in 10 would recommend them for buying glasses. Independents also out-scored multiples and chains in the last Which? report of this type in 2014.

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