In focus: International Sunglasses Day

International Sunglasses Day saw many opticians trying to raise awareness about the importance of wearing good quality and effective eye protection last week. Everything from shop-front displays to social media campaigns were used to push forward the agenda. But how much do consumers know, or even care, about the health benefits of UV protection?

Out of the eight members of the public that Optician spoke to, only one knew it was International Sunglasses Day – they had seen it circulating on social media that day. The remaining seven had no idea.

As for where those asked got their sunglasses ranged from customised street-sellers aboard, to being discovered in the back of an old car, to independents and multiples.