Keep the kids happy

There's some truth in the saying, 'never work with children or animals', even when dispensing spectacles. Many of us treat the youngest members of our society as an afterthought and provide them with little choice. However, children are fun and will be great lifetime customers if we invest enough time and interest in them.

Many of the parents who bring their children in for an eye examination are unhappy that their little angels need the dreaded glasses, perhaps remembering the stigma associated with eyewear during their own childhood. Times have changed and it is important to manoeuvre parents away from those images.