Look local: Well known secret of coastal town

Wedged between Cardigan Bay and the Cambrian mountains sits the ‘unofficial capital of mid-Wales’, Aberystwyth. The historic market town turned holiday resort is well loved for its sea front, Edwardian buildings and popular university. With the nearest cities at least an hour-and-a-half drive away, it is up to Aberystwyth’s optical practices to deliver all eye care services to residents in both the town and its surrounding areas.

‘Aberystwyth is the best known secret in the world, people don’t tend to leave,’ says Clive Williams, who owns the only independent practice in the town. ‘There’s lots to do here, lots of theatre and entertainment, and you can go running and golfing. The town is great fun for those living outdoor lives.’