Features

Look local: Life is sweet in Bury St Edmunds

Business
Independents in Bury St Edmunds are ditching expensive advertising campaigns for good old fashioned word of mouth, finds Jo Gallacher

It's challenging to pinpoint just one reason why Bury St Edmunds has earned its place on the map. After the death of King Edmund in the 9th century the market town became a centre of pilgrimage. It then laid the foundations of what became the Magna Carta in the 13th century and went on to be a centre of wool production and cloth -making in the middle ages. Bury St Edmunds is filled with medieval architecture and Georgian squares, and due to tourism making up a large part of the economy, plenty of coffee shops.

‘Bury St Edmunds is a lovely town. We have quite a few people coming here for retirement,’ says Stuart Andrews, co-owner of Wigram and Ware. ‘We have a mainly older client base, with most of our patients being locals – there’s not many who travel a long way.’

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