Look local: Historic city embraces the new

Lincoln is the county town of Lincolnshire, situated in a gap in the Lincoln Cliff, within the East Midlands.

The city is informally divided into two parts – the ‘uphill’ historical quarter featuring Lincoln Cathedral, Lincoln Castle and the Medieval Bishop’s Palace and ‘downhill’, comprising the city centre by the River Witham. A narrow, cobbled pedestrian street called Steep Hill connects the two zones, passing through an archway known as Stonebow. Lincoln is home to one of the UK’s fastest growing modern universities, an award-winning archaeology museum called the Collection and a popular Christmas Market.

Centrally located on the high street is independent, family-run Dixons Opticians, which, at over 100 years of age, is the oldest practice in Lincoln.