Optician Awards 2018: Practice Growth Award

In our increasingly interconnected optical world, it is hard to innovate to the extent that you stand out from the crowd. It is even harder to orientate a whole business away from what you have always done and towards a strategy that is entirely different. But this is exactly what Cameron Optometry has done. As a result, it has won the Practice Growth Award 2018, sponsored by A+E+L Markham.

Over the past two years Cameron Optometry has completely changed its strategy, moving from a common model dispensing mainstream brands to a high-end boutique that specialises in rare and interesting designs you are unable to find online. ‘I think we’ve done something quite radical in the way that we have changed from a quite common model,’ says Ian Cameron, managing director of Cameron Optometry.