Once again Optrafair will see lens companies showcasing new products and services that benefit practices later this month.
Attendees at Optrafair will be able to view and experience the latest innovations from Waterside Laboratories.
‘The sunactive range of coloured photochromics will be on show at Optrafair for the first time and now come in six colours including Purple, Pink, Blue and Green,’ says Bob Forgan, managing director at Waterside Laboratories. ‘For varifocal wearers the full sunactive range is now available in all our progressive lens designs.’
He continues: ‘Our newly introduced FashionRX family of affordable mirrored lenses which has been developed to facilitate prescription options for the many mirrored sunglasses prevalent in the market this year.’
Essilor will launch its new Eyezen lens range in the UK and Ireland at Optrafair. This new category of lenses is an alternative to single vision and is said to provide an optimal solution for digital device users and in particular for the millennial generation (a term relating to people aged between 18 and 34).
As Eyezen represents a new category of lenses, an alternative to single vision, the range is extensive. To maximise on protection and to promote healthy eyes Eyezen come with Crizal Prevencia as standard and with options for clear and Transitions. For those patients who want to have a further level of personalisation the lenses also come with the greater accuracy of the Eyecode measurement system, which is available from independent opticians who have invested in Essilor’s Visioffice technology.
Meanwhile Shamir will be showcasing its new advanced measuring device at Optrafair 2016 – Spark Mi. Although reminiscent of a tabletop mirror, it actually serves as a camera, a measuring tool, and an interface with the optician’s computer.
Until now, measuring a customer for a new pair of glasses meant holding rulers in front of their eyes or having them wear funny gadgets on their chosen frame. It’s a time consuming process and uncomfortable for the customer.
Shamir emphasised the simplicity of this system, with the need for rulers or measurement frames eschewed in favour of the customer looks in the mirror wearing their chosen glasses and the optician captures the image with a single click. The image appears on the optician’s computer screen, along with an immediate and accurate PD. With that, the client’s measuring experience is done and optician can now get all the other measurements needed from the computer.
Caledonian Optical and Shaw Lens will be partnering during Optrafair to explain more about a major lens advance.
‘We are excited to be able to offer a true state of the art solution for all glasses wearers,’ Mark Robertson, commercial manager for Caledonian Optical. ‘The SHAW patented enhancement eliminates the aniseikonia and anisophoria typically experienced by glasses users wearing ordinary freeform, aspheric or conventional lens therapies.’
‘The SHAW lens uses doctor measured motor fusion (vergence) limits and sophisticated maths to create lenses that takes into account how the eyes move together as it balances the image sizes,’ adds Dr Peter Shaw, developer of the Shaw lens system. ‘This solves many distortion problems. As a result, many patients report better vision comfort and fewer headaches. We are excited to be able to partner with Caledonian Optical to be able to deliver these lenses exclusively within the UK.’
See the Optrafair preview in this week’s journal, giving practitioners ample reason to bring in some cover for the weekend and visit the UK’s leading optical trade fair.
For more information and to register for Optrafair (April 9-11 at Birmingham NEC) visit http://www.optrafair.co.uk/