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Perceptions of CL wearer retention

New research among Optician readers reveals practitioner perceptions of patient loyalty and the strategies practices use to keep their patients in contact lenses

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The survey was carried out in September among 502 practitioners. These were from independent practices (49 per cent), multiples (33 per cent), franchises (15 per cent) and supermarkets (2 per cent).

Of these practitioners, 64 per cent were optometrists, 19 per cent dispensing opticians (DOs) and 13 per cent contact lens opticians (CLOs). On average, respondents had been in practice for at least 10 years. Over half (55 per cent) were female and the sample represented a broad geographical spread across the UK.

Among those routinely fitting lenses (72 per cent), the average number of lens fittings per week was five. When asked about the type of lenses prescribed in their last 10 fits, 35 per cent fitted reusable silicone hydrogels (SiH), 29 per cent SiH daily disposables (DDs) and 27 per cent DD hydrogels.

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