Show report: Giving it 100% – part 2

ositioned early in the calendar, 100% Optical offers UK eyewear aficionados a look at the year ahead without the hassle of international travel. While many of the frame companies on show had already presented their wares in Germany, Optician’s eye was caught by two brands launching into the UK market at 100%.

Coral Eyewear launched its first ever collection at 100% with founder George Bailey also celebrating his 20^th birthday over the weekend. The six optical designs, available in four colours, are constructed from recycled materials with sustainability at the heart of the venture.

‘My background is in sustainability and I’m still studying at University of East Anglia. This involves a lot of environmental philosophy and environmental economics. I wanted to put that theory into practice and really allow it to make an impact. The product range that we ended up developing is inspired by my family’s background; both my parents have been in the optical industry for about 30 years. Coral combines my background in sustainability and their experience in the optical industry.’