J&J's recently appointed director of professional affairs for the UK and Ireland, Marcella McParland, introduced herself and explained that the day was about providing vision for life. This meant caring for patients in the long term and keeping their eyes healthy to hold drop-outs at bay. In turn they would be suitable patients throughout their lives and be an asset to the business balance sheet. McParland also took the opportunity to provide an update on The Vision Care Institute including its plans to upload all its lectures to its website. J&J and TVCI would also be Optician award sponsors in 2012, revealed McParland.
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