The Association of British Dispensing Optician’s (ABDO) Careers in Eyecare campaign has won the Best Newcomer award from Youth Employment UK’s at the organisation’s awards.

The campaign promoted careers across the eyecare sector and advertised the range of positions available, from clinical to technical roles. Launched in 2020, it utilised social media to target young people, parents and career's advisers.

ABDO’s head of communications, Antonia Chitty, received the award on behalf of the association. She commented: ‘In a year where very little has gone to plan, we are thrilled that we have been able to launch Careers in Eyecare, an online campaign to highlight the wide and varied range of careers available in this field.

'Receiving this award is massively positive, and we look forward to continuing the campaign and expanding it in 2021.’