UK-based Aston EyeTech has announced the launch of EYOTO, an eye diagnostic and measurement brand.

Having secured a £5m investment, the firm’s EYOTO product portfolio includes a range of power mapping lensmeters and lens surface inspection tools, binocular autorefractors, and the company’s cloud connected mobile diagnostic platform.

Commenting on the new brand, Carl D Francis, Aston EyeTech’s CEO, said: ‘All aspects of the optical market – design, retail, manufacturing, and logistics – are undergoing massive change, and there is a strong and growing demand for tools to support and capitalize on that change. Our products take a unique and fresh approach to the field of optometric instrumentation, and the EYOTO brand is underpinned by that freshness.’

The new brand will be launched in 2018 and will feature at Vision Expo East in New York in March.