Swiss Premium men’s fashion brand Strellson and Charmant Group have signed a licence agreement for the production and distribution of Strellson optical frames and sunglasses from spring/summer 2018.
The first collection will be presented to the market in January 2018 at Opti, the international trade show for optics and design in Munich. Charmant said an unwavering brand philosophy and quality craftsmanship had seen Strellson become one of the most successful fashion brands to emerge in recent years.
‘Innovation, passion and unmistakable style are at the heart of Strellson,’ said Thorsten Link, managing director of Strellson. ‘We were specifically looking for a partner who shares the same values and who has a strong international network in order to join us in our international expansion process.
‘With Charmant, we are teaming up with a highly-experienced eyewear company that shares our uncompromising commitment to quality, the fashion world and also has a strong international presence.’
President and CEO of Charmant Group Masao Miyachi added: ‘Both companies share the same core values and are passionate in creating great products with love to detail and uncompromising quality. Strellson, the prestigious men’s brand is the perfect addition to our state-of-the-art range of eyewear products.’